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This website archeryessentials.com.au had the following on the homepage, "Fletching, Jigs and Nocks." Our analyzers viewed that the webpage said " Specialty Broadheads and Field points." The Website also said " Born near Perth, Western Australia, Archery Essentials is about quality archery equipment that delivers genuine in the field reliability. We believe that archery gear worth owning should always be in-stock, available in-store and at online prices. FLAT RATE TOTAL POSTAGE in Australia." The website's header had Archery Essentials as the most important search term. It is followed by Perth archery shop, WA archery store, and bows which isn't as highly ranked as Archery Essentials. The next words they used was arrows. bowhunting Western Australia was included but could not be viewed by search crawlers.